Social Media/Marketing Internship Opportunity at Marcia C. Brogan Agency

Posted by Tim on March 2, 2021 in Honors Experiences, Internships

The Marcia C. Brogan Agency LLC is in need of a social media marketing person to advance the business social media presence of this small women-owned insurance agency. I am expecting to have someone that has experience in the social media field to help develop a social media strategic plan. The applicant will gain knowledge of various platforms and which platform is best to increase revenues. The strategic plan will include the following: 

• create a timeline using the platforms such as Facebook, linked in, Instagram, and Twitter for a social media campaign
• knowledge of the various platforms to help develop a constructive and meaningful presence in the social marketplace to increase interactions and obtain followers
• research on the effectiveness of posts, including days and times for the most interaction
• what entices people to “follow” or “like” a business page  
• research on business topics that are most effective to gain insurance clients
• suggestions of topic and length of posts  
• how to reach a diverse population to educate and empower them
• how to answer their need by linking other groups to our page
• ways to engage with other business groups interact with our page
• research on age and gender of an audience of who responds to posts and how
  • what is the average viewer  
• ways to reach a wider range of client base  
• reach those that need it the most by removing the intimidation of insurance jargon
• research which type of post offers the most action items such as comments, likes, shares
• design a specific campaign for childcare providers to interact which can lead to a business opportunity
• create a contest and find a way that will engage them to participate
• provide opportunities to educate to help them become a successful entrepreneur
• link them to other sites that can help them in their mission
• research and implement a platform for registration on Brogan website to track emails track social media to a revenue increase
• ways to market effectively to those acquired emails
• Compare the various platforms to compare statistics on which is better for information placement
• Compare and contrast the various platforms and their advanced marketing levels
• To work remotely about 3-5 hours a week, flexible hours, with school breaks included
• Resume required to mbrogan@niagaranational.com
• MarciaBroganInsuranceAgency.com