Product Manager Information Session with Honors Faculty fellow Professor Debora Grossman November 29

Posted by Tim on November 22, 2022 in Academic Presentations, Academics, Event, Honors Program Announcements, Workshops

When you get home after work/school today, you will be ready to unwind and relax. Will you sit down to a delicious Colgate meal? How about a bedtime snack of Lay’s WOW chips? When you are getting ready for bed, will you remove the Google glasses that you wore during the day? I am confident that your answers to these questions is no.
The products mentioned above failed in the marketplace. Why do some products fail, and others succeed? What does it take to create a successful product? As a former product manager for GE consumer electronic products, I have seen a lot of products come and go. I will walk through some famous (and not so famous) product failures, including one of mine.
Failed products are not a complete waste of time and money. They have valuable lessons that can teach us how to best avoid product failures in the future.

DATE: November 29, 2022 TIME: 9:30-10:50 a.m. LOCATION: Capen 108
This class session is open to ANY/ALL Honors College students. Please come join my class for this one off-session on Marketing & Brands